Impossible™ Pork
at CES

We helped the Impossible team launch Impossible™ Pork at CES, an annual trade show organized by the Consumer Technology Association. We helped create the Impossible house where we would not only serve Impossible™ Pork for the first time to people traveling in from all over the world, but also launch their loyalty program called Taste Place. Hundreds of people lined up to try their delicious Impossible™ Bánh-mis and register to Taste Place to be able to "spin the wheel” and win an Impossible™ reward.

The house was colorful, full of living plants and such a unique space compared to most of the consumer electronic companies. It’s always a dream working with the VP of create Giselle Guerrero and bringing the entire thing to life.

The Impossible™ house won the Best of CES award.